The Brief

	Nutrition Products Website on CMS  , ASP.NET , MSSQL Server

• The principal objective was promoting the different brands maintaining a unique and innovative marketing strategy. The commitment was to bring forth the high quality brands to the customer and that too at a price, which is quite affordable. The goal was to provide access to the different products and make a fully functional website to enable the consumers select the desired range of product and services at ease.

• The next objective was to keep the consumers updated with the exciting range of developments taking place in the domain of sports nutrition by means of publishing newsletters, sending e-mails and other significant promotional attributes. There was also the need of announcing the arrival of the new range of cutting edge products and keep the customers acquainted about all the new arrivals.

• Setting up the overall image of the company is one of the principal focus. Advertising the products in different categories is another major concern of the company. The next mission was to keep a tab on the transactions and maintenance of 100% security in all the aspect.

• The priority was to have a guaranteed control over the detailed customer information, the order and obviously the range of products in the list.

The Technology

ASP.NET 2.0, MSSQL Server 2005

The Solution

As the intention was to get a wide range of footfall so the design aspect of the site was been focused to a great extent. The information was been organized in a pattern that it will attract the visitors in the best possible way. A unique interface was also been provided to enable communication with the customers. The website was made absolutely user-friendly and there was a series of customized option to make way to the requirements of the users. Specific categories were been created to accommodate the range of products and help the customers to reach out the desired one. Detailed information on all the product and services were also been placed in a strategic way and hence the interest of the users was been focused to a great extent.

The Results