Most Important Feature of Magento Community 1.7 and Enterprise 1.12

Magento Community 1.7 and Enterprise 1.12  version does have some interesting features that worth mentioning

Customer Group Pricing

The most striking feature  of  the  lot  is  the  Customer Group Pricing. In  this  feature  one  can  conveniently create  different  segments  of  price  categories  such   as  wholesale,  retail  and  customer  groups  in  the  product  page  only.

Mobile HTML5

The  Magento  Community  1.7  version  also  have  a  Mobile  HTML  5  which  will  allows  to  create  a  more  user  friendly  mobile  site. Its  unique  features  are enough  to make  any  company  achieve  its desired  target  list. Some  of  its  unique  features  comprises  of:

• Device-specific media capabilities for audio and video
• User-friendly search and results display
• Clean display of product detail pages
• Pinch, multi-touch and scaling images
• Easy swipe between product images
• Zoom capabilities
• Cross-sell and up-sell capabilities
• Drag-and-drop of products to the shopping cart

Auto-generation  of  Coupon  Codes

Perhaps  this  is  the  most  in – demand  feature  of  the  upgraded  Magento  ecommerce. This  feature  will  allow  you  to  create  coupon  codes  automatically.  Earlier  one  had  to  give  a  list  of  extensions  to  use  the  coupons  but  the  upgraded  version  has  this  as  an  in-built  feature. With  this  auto  generation  of  coupon  codes  one  can  easily  thousands  of  coupon  codes  for  their  clients.

European  Union  VAT-ID  Validation

This  feature  takes  care  of  your  tax  collection  procedure.  This  feature  is  a great for  online  business especially  in  the   European  Union  and  makes  sure  that  the B2B  transactions  are  taken  care  of  in a  hassle  free  manner  by  applying  the  appropriate  tax  rules  that  too  automatically. The  entire  process  is  simplified  to  a  great  extent.