Our client is a leading South African tobacco manufacturer. They are the largest manufacturer of cigarettes in South Africa and market more than 20 brands, which include Kent, Dunhill, Peter Stuyvesant, Rothmans and many others. Nationally, they have five world-class Trade Marketing and Distribution Centres.
But what is worth noting is, they believe in marketing their products to only adult consumers and hence play a leading role in preventing youth smoking through a number of measures targeted at both retailers and consumers.
Client wanted to have a user-friendly website where visitors who quit smoking or ex-smokers could upload their stories and pictures independently.
The client wanted the super admin to have access to review the uploaded stories added from frontend, and share them on the social media handles. The stories would be displayed on the website with the respective social media links.
Client provided us with some pictures of the influencers for us to display them on the site. We communicated with the client that there will be one system, where super admin could would have the access to add new stories uploaded by influencers (ex-smokers) on the website.
It was a fixed fee project initially but now we are working on dedicated hiring basis.