Featured Case Study

My Vision Express

My Vision Express provides cost-effective, flexible, and intuitive software solutions for eye care practices with relevant information to help clients make informed decisions. The robust tool needed to support those decisions, and the ability to partner with other organizations to achieve their business goals and objectives.

URL:
http://www.myvisionexpress.com

Customer’s Problem:

• The client site was poorly optimized with lack of targeted keywords
• Presence of very few quality back links which affected their Google ranking
• The visitors were visiting the site and leaving it without navigating or clicking the other pages
• There were multiple indexing problems with the site like outdated sitemap, error in robot.txt files, and others
• The web pages were taking a lot of time to load which was naturally affecting the search results
• The website’s landing page did not help in an increased conversion due to irrelevant meta tags, absence of social share buttons, lesser use of targeted keywords or key phrases within the landing page

Customer Interaction:

My Vision Express’s main objective was to drive an increased traffic to its website http://www.myvisionexpress.com/ to make a wider reach to optical, optometric, and ophthalmological professionals across the world. The aim was to get quality leads in the organic search results via Google Search Engine. Later on, for better results and conversions, the services were extended to Google Search and display advertising too.

We carefully analyzed all the challenges, created a detailed solution plan to overcome the same, and finally, we implemented the plan successfully.

Solution Offered to Client:

Our team of skilled digital marketing professionals offered the following solutions:

• We conducted a thorough audit of the client website and identified traffic downturn, both onsite and technical conversion issues, and more
• We analyzed the placement of right keywords and key phrases, researched the volume of existing and potential keywords
• We got an insight of the top competitors of our client and got to know their most shared content, identified the amplifiers who are sharing their content over the web, quality of the content, the targeted keywords and the source of their backlinks
• We generated good meta tags, implemented them in the title as well as in the description, and even eliminated the duplicate ones
• We fixed broken links, awkward URLs, missing image alt tags, pages that visitors were not able to access and so on
• We optimized the website speed by compressing large images, eliminating extra spaces, cropping up oversized images, and much more
• We created a remarkable site map and submitted it to Google
• We wrote content for blog posts, press releases, articles, classifieds, and posted the same on various respective platforms
• We created business pages for Facebook, Twitter, Google+, and Pinterest and updated them on a regular basis

Technology and Tools We Used:

• Google Keywords Planner
• Google Page Speed Insights
• Google Trends
• Google Search Console
• Google Analytics
• Google Adwords
• Ahref
• Semrush
• Spyfu
• SEO Spy Glass
• Screaming Frog
• Similar Web

Final Benefit:

Within a span of six months, efforts of Karmick Solutions paid off and there was a remarkable increase in total traffic and generation of quality leads for My Vision Express. Here, are the statistics for the same:

The site was visited by 13,689 from direct traffic

• 11,714 from organic search
• 4665 from referrals
• 2327 from paid search
• 1844 from social search
• 480 from display advertising
• 11 from email
• 52 from other traffic channels

Lead Generation Overview

We successfully generated a whopping 185 quality leads from different sources

• Google Organic -- 63
• Google PPC -- 38
• Direct -- 37
• Referral -- 18
• Bing Organic -- 16
• Yahoo Organic -- 7
• Other referral -- 6

On Demand Project

We did this project on an on-demand hiring basis.