• Introduction
  • Customer’s Problem
  • Customer Interaction
  • Solution Offered
  • Technology
  • Final Benefit



Founded in 2006 with a vision to promote content marketing, Relevance today is a fast growing community of close to 42,000 marketing professionals. Their revenue generation is entirely through corporate sponsorships, display advertising, monetization of opt-in lead generation, and by offering downloadable white papers, eBooks, and other sought-after strategic assets for marketers.

Customer’s Problem

Customer’s Problem:

After a thorough discussion with the client, we came to this conclusion that the client is experiencing the following problems:

  • Difficulty in listing their content under different sections of their website due to lack of management of content sequence and visibility from the back-end
  • Lack of a membership feature for premium users
  • Lack of capability in managing events, webinar, directory, advertisement, and sponsors
  • Lack of effectiveness in the existing content search system
  • Non-availability of an advanced search feature for filtering content based on multiple criteria
  • Having a site with poor design, slow speed and lack of responsiveness

Customer Interaction

Customer Interaction:

After a thorough discussion with the client, we develop a comprehensive understanding of their problem and understood that their website must have the followings features:

  • A user-interface in site back-end from where admin can control the position and order of the article in different sections of the website
  • A separate module called “Events” for listing events on their website for the users for promotions
  • Membership features for their premium users
  • A user interface in the site back-end for adding special articles with standard article listing, highlighting those articles, and management of their respective positions
  • An advanced search system in their website to filter content based on different parameters
  • An advertisement and sponsors management system in the back-end by using which they can manage their sponsors and advertisements throughout the website
  • A user management interface by using which they can manage all the user activity

Solution Offered

Solution Offered to Client:

We offer the following solutions to overcome their problems

  • Created a new theme and completed its integration with the WordPress templating system
  • Created the following modules:
    • 'Events' for managing all event-related activities like event creation, event listing, event search, and more
    • 'Membership' for managing all membership related activities
    • 'Views' for managing the position and display order of the articles in different sections of the website
    • 'Sponsors' and 'advertisement' for managing sponsors and advertisements
    • A dynamic form module for generating various kinds of forms
    • Created an advanced search module to search different type of content like resources, directory, news, and events based on several parameters.
  • Make sure the site runs smoothly on a range of devices


Technology We Used:

  • CMS-Wordpress 4.9.8
  • Programming language-PHP 5.6.4
  • Scripting Language-HTML 5, Jquery 1.12.4
  • Server- Apache 2.x
  • Database-MySql 5.4

Final Benefit

Final Benefit:

After having the revamped site, our client got the following benefits:

  • A responsive site with an eye-catching look and feel
  • An improved scope of displaying more content in the same space
  • Ease of finding various types of content like resources, directory, news, and events by using the advanced search module
  • Site users can easily upload their events
  • It becomes easy to manage articles and events
  • With the “Membership” module, a user can be the part of their membership process

Fixed-fee project

The project was a fixed fee project that lasts for four months.